12-24.com is a concierge desk in Dubai that helps collectors secure authentic Swiss watches at the best possible price and with zero hassle.
We are not an authorised retailer. Instead, we work with a trusted network of boutiques, private collectors, and distributors across Europe, the Middle East, Asia, and the US. Brand names mentioned on the site belong to their respective owners and are used for identification only.
Our role is to represent your interests: we negotiate, authenticate, and arrange insured delivery or in-person handover anywhere in the world. Every watch we source includes the original manufacturer warranty or archive extract confirming its provenance, and we stay in touch long after the purchase to assist with servicing or resale.
Whether you need a current-production Rolex, a limited-edition Richard Mille, or an investment-grade Patek Philippe, the 12-24.com team will shortlist available pieces, outline the logistics, and guide you through payment, insurance, and customs.